Edison Rodríguez Tapia | Digital Marketing & Strategic Design Let's talk
Edison Rodríguez Tapia in front of digital design, branding, marketing, and AI interface displays

Creative leadership · Digital strategy · Ohio, USA

Edison
Rodríguez
Tapia

I shape brands, digital experiences, and campaigns at the intersection of art, strategy, and technology.

Explore selected work Discover my approach
20+Years across design, web & marketing
115KMonthly users on Tame's 2019 platform
AAWCAG accessibility experience
2006Primitivo Creativos founded

Selected work · 01

Strategy you can see.
Design you can feel.

Three chapters that connect institutional scale, measurable digital growth, and enduring creative craft.

Tame Ecuador web analytics report showing 115,652 users during a 36-day period

Case 01 · Aviation

An airline platform built for everyone.

As Senior Webmaster and later Acting Marketing Manager, Edison helped reshape Tame EP's digital ecosystem around clarity, reach, and inclusive access.

Focus
Web · WCAG AA · Digital strategy
Launch
New information website · 2018
Reported reach
115K monthly users · 2019
PUCE promotional display featuring the institution’s Andean bear mascot and practical education campaign

Case 02 · Higher education

Turning academic choice into a compelling experience.

Integrated planning for recruitment, promotion, events, and campaigns — connecting the university's offer to future students.

PUCE · 2021—2023

Selection of corporate identity marks displayed in an illuminated brand showcase

Case 03 · Brand systems

Identity systems made to live beyond the logo.

Through Primitivo Creativos, Edison has supported organizations with naming, identity, digital presence, campaigns, and production.

Primitivo Creativos · Since 2006

Edison Rodríguez Tapia standing in a gallery of Ecuadorian film posters

About · 02

A sculptor's eye.
A strategist's discipline.

Edison holds a degree in Business Graphic Design Engineering and trained in sculpture at Quito's College of Plastic Arts. That artistic foundation shaped a precise sensitivity to volume, spatial composition, rhythm, and visual meaning.

His professional path extends that way of seeing into brands, accessible websites, recruitment strategy, digital marketing, and team leadership. Every project begins by listening, clarifying the objective, and giving the idea a form people can understand.

“Tomorrow is now” means that the future is not a distant destination — it is shaped by the decisions we make today.

Capabilities · 03

One perspective.
Many dimensions.

01

Accessible web

Inclusive, standards-led digital experiences shaped around WCAG and real human needs.

02

Brand systems

Identity, visual language, and campaigns that hold together across every touchpoint.

03

Digital strategy

Integrated roadmaps connecting business goals, audiences, content, and measurable action.

04

Growth marketing

Inbound, SEO, SEM, email, and channel planning designed to attract and convert.

05

Open-source web

Content and commerce ecosystems built with WordPress, Joomla, and PrestaShop.

06

Motion & dimension

Video, animation, and 3D thinking that add rhythm, volume, and emotional depth.

Adobe Creative Cloud · Cinema 4D · Final Cut Pro · Monday · Trello · WordPress · Joomla · PrestaShop

Experience · 04

Built across sectors.
Connected by purpose.

2006 — Now

Primitivo Creativos

Founder & CEO

Advising organizations on brand, communication, open-source web, e-commerce, digital marketing, photography, and audiovisual production.

2021 — 2023

Pontifical Catholic University of Ecuador

Marketing & Recruitment Coordinator

Led marketing planning, inbound student-attraction strategies, campus experiences, campaigns, and annual budget coordination.

2014 — 2020

Tame EP · Ecuadorian Airline

Acting Marketing Manager · Senior Webmaster

Directed digital marketing, brand initiatives, social communities, promotions, and an inclusive WCAG AA information platform.

2012 — 2014

INMOBILIAR

Webmaster & Graphic Designer

Managed institutional web and social channels, citizen portals, multimedia, and public communication campaigns.

Access is a design value

Beautiful experiences should never exclude.

Edison's work on Tame EP's WCAG AA platform informs the foundation of this portfolio: clear structure, strong contrast, meaningful alternatives, and complete keyboard access.

  • 01Semantic landmarksNavigation and content follow a logical reading order.
  • 02Visible focusEvery interactive control is clear without a mouse.
  • 03Deliberate contrastCore color pairings exceed AA expectations for body text.
  • 04Meaningful mediaImages carry concise alternatives; motion respects user preferences.

Start a conversation · 05

Have a challenge
worth shaping?

Let's bring together creative clarity, digital strategy, and thoughtful execution.

info@edisonrodriguez.com LinkedIn Ohio, USA · Spanish / Technical English

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